Dive into the art of storytelling in this captivating workshop. Learn how to structure your project’s narrative based on a thorough understanding of your stakeholders. Discover how to captivate your audience by integrating their needs, expectations and concerns into your project story. You’ll leave with practical tools to improve your project communication and leave a lasting impact on your stakeholders. Don’t miss this opportunity to sharpen your storytelling skills and take your project to the next level!
Introduction: Embark on a storytelling journey where we explore crafting impactful narratives.
Theory: Dive into storytelling fundamentals, covering Storybuilding and Value Proposition Canvas for effective narrative structure.
Your Turn: Apply the knowledge in breakout rooms – choose a project, compose a concise version of its story.
Presentations: Share your project stories, offering diverse perspectives.
Wrap Up: Conclude with key takeaways, reflections, and a summary of storytelling techniques. Leave with enhanced storytelling skills for impactful narratives!
John Elbing, Storybuilder
Companies and organisations find it difficult to talk about the value they deliver. John helps them build powerful stories through his company Standpoint. He also coaches and teaches through a number of organisations, including Innosuisse, Fongit, Platinn, UNIL, HEG and CREA. With a background mixing technology, marketing, finance, startups of his own, and methods such as Design Thinking, Storytelling and Category Design, he has a broad toolset to help align, focus and develop companies. He has a MS in IT from EPFL and an MBA in finance from Carnegie Mellon. He was born in the US, raised in Switzerland, and is an extrovert with structure.
This workshop is open to all students at Swiss higher education institutions and is free of charge.
Registration deadline: Monday 6th of May, 2024
English